"In touch" marketing

Marketing feedback without the pain

It's strange. Marketing is about communications but you struggle to get accurate feedback.

CommonSense is designed for a new type of behavioural marketing. One where you watch how people interact with your marketing messages and use that insight to tune and target them more accurately.

We've launched our new product, how many people have sales contacted? Are the support team reminding customers about the upgrade path?

Simple questions with simple answers.

Information marketing

CommonSense manages your internal communications. New campaigns, launches, and info packs are tracked and monitored to give you instant feedback on internal usage.

CommonSense tells you how many sales people have used that new corporate presentation - and who hasn't!

You can track every item of collateral: who's used it, which customers it was sent to and feedback from your colleagues, partners and customers.

Customer Service

Now plug into customer service. You can monitor customer questions in real time to see what their needs are.

Imagine planning a launch of a new mp3 player with 3D and being able to ask how many customers had ever asked for that feature?

.. Or adding a question about it into the standard quality survey in seconds?

You can add news about campaigns and promotions so customer service knows what's planned for next week. Campaign messages can be added to support emails (where appropriate) to maximise the value of every interaction.

CommonSense understands that each department has different targets so we offer a way for everyone to work together and learn from each other - painlessly.